Adcade (acquired by Kargo) makes digital ads work: for the brand, agency, publisher, ad industry, and consumer. Adcade's multi-screen display advertising platform is built on next-generation HTML5 technology and features AdScript, the first coding language built exclusively for digital advertising. Adcade empowers users to easily build a single rich, response-inducing and highly measurable ad experience that cascades seamlessly across all devices, browsers, placements, sizes and more. Adcade eliminates the barriers and inefficiency created by flash-based digital ads, outputting standard and interactive ads that are intelligently responsive to every characteristic of the device, placement, and ad itself. The result is ease, reach and scale for improved return on investment and effort.